3 Shortcuts for Business Owners to Market Effectively Without Wasting Time

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3 Shortcuts for Business Owners to Market Effectively Without Wasting Time
9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn […]
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Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

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Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier
These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy. For example, you might generate leads via your […]
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The 2 Most Important Stats from Our 2018 Content Marketing Research Report, in 1 Glorious Chart

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The 2 Most Important Stats from Our 2018 Content Marketing Research Report, in 1 Glorious Chart
In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]
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New to the Unbounce Builder: 10 Data-Backed, Industry-Specific Landing Page Templates

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New to the Unbounce Builder: 10 Data-Backed, Industry-Specific Landing Page Templates
When Unbounce published our Conversion Benchmark Report, we wanted to empower marketers like us to take a more data-driven approach to optimizing their landing pages. The report documents our findings after using machine learning to analyze the behavior of 74,551,421 visitors to 64,284 lead generation landing pages belonging to 10 of our most popular customer […]
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Travel Marketers Have a Trust Problem

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Travel Marketers Have a Trust Problem
As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend thousands of dollars and precious vacation time. Meanwhile, your prospects are increasingly wary of the legitimacy of your offers (thanks a lot, Fyre Fest). Here’s to hoping your vacation is memorable, […]
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How to Build a Lead Magnet Into Your Product to Fuel Growth

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How to Build a Lead Magnet Into Your Product to Fuel Growth
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]
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Travel Marketers Have a Trust Problem

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Travel Marketers Have a Trust Problem
As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend thousands of dollars and precious vacation time. Meanwhile, your prospects are increasingly wary of the legitimacy of your offers (thanks a lot, Fyre Fest). Here’s to hoping your vacation is memorable, […]
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7 Biggest PPC Nightmares Sinking Your ROI

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7 Biggest PPC Nightmares Sinking Your ROI
PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]
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These Are the PPC Metrics That Actually Matter

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These Are the PPC Metrics That Actually Matter
As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in May 2015 but is as relevant as ever. Dig in! If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the […]
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3 Reasons Your AdWords Traffic Is Not Qualified

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3 Reasons Your AdWords Traffic Is Not Qualified
AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]
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