Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?
We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of […]
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How to Generate Leads and Sell With Live Video

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How to Generate Leads and Sell With Live Video
Want to increase leads and sales? Wondering how live video can help? To explore how to sell and generate leads with live video, I interview Nicole Walters. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]
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Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

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Landing Pages Are Overrated. Here’s Why and What You Should Do Instead
I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way. For a long time, my landing pages just didn’t work. They were weak and barely converted. Landing pages are being praised as the magic answer to all of our conversion problems, but it’s not as […]
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How to Repurpose Content (and Why it Matters)

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How to Repurpose Content (and Why it Matters)
There’s no need to reinvent the wheel. Ever heard that before? It’s excellent advice for virtually every job, task, industry, and endeavor. If you have something that works, use it. Build off it. Adapt it. There’s no need to start from nothing And when it comes to your content marketing, it’ll not only save you […]
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Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

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Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement
Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking […]
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The 2 Most Important Stats from Our 2018 Content Marketing Research Report, in 1 Glorious Chart

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The 2 Most Important Stats from Our 2018 Content Marketing Research Report, in 1 Glorious Chart
In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]
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6 Google AdWords Hacks To Drive More Local Foot Traffic

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6 Google AdWords Hacks To Drive More Local Foot Traffic
Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in […]
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The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

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The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales
Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to […]
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How to Use Facebook Messenger to Sell More E-Commerce Products

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How to Use Facebook Messenger to Sell More E-Commerce Products
Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability […]
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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store
E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 trillion in 2021. Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide […]
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